CMO Hurricane: The Turbulent World of Marketing Executives

ISBN-13: 9781480132832 / Angielski / Miękka / 2012 / 158 str.

Michael Cheves; Jr. Joe B. Vaughan

Opis

CMO Hurricane: The Turbulent World of Marketing Executives explains the stormy new environment marketing executives must now navigate, where stingy CFOs control corporate purse strings, and funding for every marketing program must be justified by positive return on marketing investment (ROMI). CMO Hurricane strives to show marketing executives how to procure marketing budgets from CFOs, how to establish positive working alliances with CIOs to manage effective development of marketing technology through outside agencies, and to provide a crash course on current Disruptive IT trends and tools, and how to leverage those tools for effective, profitable marketing.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.