This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century to the present. The authors adopt evolutionary and comparative perspectives to examine diversification strategies and organizational structures. This innovative study provides a major new dimension to our knowledge of the history and theory...
This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international ...
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including...
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth cent...
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the hist...
