This thesis explores the premise that myths + symbols + branding create a collective group's and that of their leader's identity. In particular, it examines the 'creation' of Gok-Turks and Boz Kurt myths + symbols as the internal myths + symbols of the Republic of Turkey and their eponymous leader, Mustafa Kemal Ataturk. Same premise is applied to Turkey's us/other + other, Europe/EU, as they 're- create' and 're-focus' their collective group's identity as it manifests into ill-fitting myths + symbols, and search for a homogeneous leader who embodies these qualities. Finally, does each...
This thesis explores the premise that myths + symbols + branding create a collective group's and that of their leader's identity. In particular, it ex...