ISBN-13: 9783639159059 / Angielski / Miękka / 2009 / 268 str.
This thesis explores the premise that myths + symbols + branding create a collective group's and that of their leader's identity. In particular, it examines the 'creation' of Gok-Turks and Boz Kurt myths + symbols as the internal myths + symbols of the Republic of Turkey and their eponymous leader, Mustafa Kemal Ataturk. Same premise is applied to Turkey's us/other + other, Europe/EU, as they 're- create' and 're-focus' their collective group's identity as it manifests into ill-fitting myths + symbols, and search for a homogeneous leader who embodies these qualities. Finally, does each collective's myths + symbols cause mutual misunderstandings between Turkey + Europe/EU? Branding, as the final manifestation of the formula, reinforces a collective group's internal myths +symbols, externally to their us/other + others. The two collective group identities have been examined with the following 'created' formulas: A. Bridge-word formula; B. Composite-word formula; C. Cyclical-word formula"
This thesis explores the premise that myths + symbols + branding create a collective groups and that of their leaders identity. In particular, it examines the creation of Gök-Türks and Boz Kurt myths + symbols as the internal myths + symbols of the Republic of Türkey and their eponymous leader, Mustafa Kemal Atatürk. Same premise is applied to Türkeys us/other + other, Europe/EU, as they re- create and re-focus their collective groups identity as it manifests into ill-fitting myths + symbols, and search for a homogeneous leader who embodies these qualities. Finally, does each collectives myths + symbols cause mutual misunderstandings between Türkey + Europe/EU? Branding, as the final manifestation of the formula, reinforces a collective groups internal myths +symbols, externally to their us/other + others. The two collective group identities have been examined with the following created formulas: A. Bridge-word formula; B. Composite-word formula; C. Cyclical-word formula