Participation rates for female athletes have grown
steadily; however, the medias coverage of female
athletes has not kept pace. This study examines the
identification of athletes by male and female
athletes at a Division I University as well as
investigates the athletes perception of the medias
role in their identification of athletes, and the
medias coverage devoted to each gender. An
inventory of a local newspaper and national and
local television stations was conducted along with a
survey of 205 collegiate athletes. The results of
the media inventory demonstrated that little has...