Participation rates for female athletes have grown steadily; however, the medias coverage of female athletes has not kept pace. This study examines the identification of athletes by male and female athletes at a Division I University as well as investigates the athletes perception of the medias role in their identification of athletes, and the medias coverage devoted to each gender. An inventory of a local newspaper and national and local television stations was conducted along with a survey of 205 collegiate athletes. The results of the media inventory demonstrated that little has...
Participation rates for female athletes have grown steadily; however, the medias coverage of female athletes has not kept pace. This study e...