Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: *...
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehens...
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.
The second edition features new chapters including:
getting started with social media
live reporting
building proficiency with Wordpress
building apps for smartphones and tablets
building a personal brand and developing a specialism
long-form video journalism,...
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition s expert guidance on working across multiple media platforms, ...
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.
The second edition features new chapters including:
getting started with social media
live reporting
building proficiency with Wordpress
building apps for smartphones and tablets
building a personal brand and developing a specialism
...
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition s expert guidance on working across multiple media pl...
