Over the past decade, European football has seen tremendous changes impacting upon its international framework as well as local traditions and national institutions. Processes of Europeanization in the fields of economy and politics provided the background for transformations of the production and consumption of football on a transnational scale. In the course of such rearrangements, football tournaments like the UEFA Championship or the European Champions League turned into mega-events and media spectacles attracting ever-growing audiences. The experience of participating in these events...