Outbound travel by Chinese citizens has grown rapidly in recent years, with 40.95 million Mainland Chinese travelling outside China in 2007. It is predicted that by 2020 China will become the fourth largest country of tourist origin in the world. When travelling overseas, most Chinese holidaymakers join group tours escorted by Chinese-speaking local guides. These tour guides serve as the main point of contact between destination countries and the Chinese visitors. Despite the importance of the tour guides' job for the Chinese market, limited academic studies have been conducted on...

This book discusses how energy efficiency benefits the global environment, national energy security, local pollution mitigation, natural resource conservation, and utility bill reduction. In addition, this book provides many hands-on skills and knowledge to identify and develop energy efficiency projects. The literature review shows that energy efficiency has become the first fuel in the world energy supply. With empirical analyses, this book indicates that without continued investment in energy efficiency, neither China nor the U.S. could achieve their carbon emission reduction targets that...

These include (1) identifying energy efficiency barriers, (2) developing energy policies, (3) investing in energy efficient technologies, (4) undertaking project cost-effectiveness analysis, (5) de-risking and financing energy efficiency projects;