Corporate philanthropy is an attempt by for-profit
organizations to improve social conditions, and over
time, this activity is ubiquitous with a firms
financial performance and long-term goals. A
for-profit organizations involvement in seemingly
non-profit activities is, therefore, of significant
interest for research. This study examines the
decision-making process pertaining to the selection
of nonprofit organizations for support. By applying
case study methodology and through in-depth
interviews of executives from corporations based in
the North Texas region, the researcher studies...