Over the past ten years, the products, services and core technologies of the global hotel industry have remained much the same. However, at the corporate level, major hotel companies are seeing significant changes as the industry becomes divided with new intermediate markets.
This book provides a conceptual understanding of the contemporary corporate hotel business and vertical disintegration. It evaluates in what way disintegration has occurred, the causes of such an industry transformation, and the resulting new competitive landscape. Whilst underpinned by contemporary...
Over the past ten years, the products, services and core technologies of the global hotel industry have remained much the same. However, at the cor...