Vertical Disintegration in the Corporate Hotel Industry: The End of Business as Usual

ISBN-13: 9781138641082 / Angielski / Twarda / 2017 / 182 str.

Angela Roper

Opis

Over the past ten years, the products, services and core technologies of the global hotel industry have remained much the same. However, at the corporate level, major hotel companies are seeing significant changes as the industry becomes divided with new intermediate markets. This book provides a conceptual understanding of the contemporary corporate hotel business and vertical disintegration. It evaluates in what way disintegration has occurred, the causes of such an industry transformation, and the resulting new competitive landscape. Whilst underpinned by contemporary literature on the theory of vertical integration and evolution of industries, it also includes accounts from senior executives from firms participating in and around the industry. This book provides an in-depth perspective of a contemporary industrial phenomenon in a 'golden era' of growth and development, and questions the future competitiveness of the industry and return to integration.

Recenzje

"I think that this book is an excellent addition to the field. The breadth of perspectives is very new and much needed. Professor Roper has teased out the ideas and views of industry commentators and persuaded them to depart from the public relations lines that they oftentimes have to deliver at conferences and in interviews with journalists. It is not only that she has interviewed well, but her knowledge and understanding of the topic means that the views of commentators are evaluated in an effective as well as novel way." Paul Slattery, Director, Otus & Co

Spis treści

1. Vertical disintegration: the drivers, conditions and processes 2. The market for hotel property 3. The role of professional services in enabling, and providing the necessary environment for, disintegration 4. Threats from technology companies and substitute products 5. Franchisor performance 6. Management Contract standardisation/modularisation 7. Brand proliferation as a means to organic growth 8. Multinationality and the ‘challengers’ 9. The push for consolidation 10. Conclusions and the way ahead

O autorze

Professor Angela Roper has been the Chair and Director of the International Centre for Hotel and Resort Management (ICHARM), University of West London, UK, which has strong links with the international hotel industry. She previously held senior academic positions at the University of Surrey, UK and Oxford Brookes University, UK. Having begun her academic career at the University of Huddersfield, she also worked as an Analyst for the Bank of Scotland Group. Angela has been researching the development of hotel chains for some 30 years.