The purpose of the workbook is to provide participants with a place to record their notes and the results of exercises as the workshop progresses. It is also intended to serve as a useful reference following the workshop, something people will keep on their bookshelves and use.

The workbook is organized by the six disciplines. Each section contains introductory material and exercises that utilize tools or checklists.

Introduction to the workshop

D1: Define Business Outcomes

D2: Design the Complete Experience

D3: Deliver for...

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