This volume gives some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. It deals with two different aspects of this change viewed from two different perspectives. One is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilise their various organisational units and integrate information on a fragmented environment into a strategic whole.
This volume gives some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. It deals wi...
This volume gives some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. It deals with two different aspects of this change viewed from two different perspectives. One is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilise their various organisational units and integrate information on a fragmented environment into a strategic whole.
This volume gives some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. It deals wi...
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the recent trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole.
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries en...
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketi...
This book, first published in 1988, examines the impact of multinational companies on the British economy and the British government s policy responses. It assesses the effects of multinationals both on the national economy and on different regions and evaluates the benefits and problems brought by overseas companies. It looks at how government has attempted to entice multinationals to invest, and the UK government s success in these attraction efforts as compared with other countries. Regulatory aspects of policy are also reviewed and evaluated, and consideration is given to possible new...
This book, first published in 1988, examines the impact of multinational companies on the British economy and the British government s policy respo...
