ISBN-13: 9780415752039 / Angielski / Miękka / 2014 / 400 str.
ISBN-13: 9780415752039 / Angielski / Miękka / 2014 / 400 str.
This volume gives some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. It deals with two different aspects of this change viewed from two different perspectives. One is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilise their various organisational units and integrate information on a fragmented environment into a strategic whole.