This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books a la Carte also offer a great value this format costs 35% less than a new textbook. Thisbook focuses on the key communication competencies recommended by the National Communication Association. Introduced at the beginning of each chapter and integrated throughout the book, these learning outcomes help focus readers as they study the theory and skillsneeded tobecome better, more effective communicators. Well-written with interesting examples and a vibrant and...