ISBN-13: 9780205755592 / Angielski / Miękka / 2010 / 496 str.
This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books a la Carte also offer a great value this format costs 35% less than a new textbook. Thisbook focuses on the key communication competencies recommended by the National Communication Association. Introduced at the beginning of each chapter and integrated throughout the book, these learning outcomes help focus readers as they study the theory and skillsneeded tobecome better, more effective communicators. Well-written with interesting examples and a vibrant and engaging design, the bookcovers all the expected topics inan introductory course witha special appendix on interviewing.Each chapter begins with scenariosto whicha readercan relate and then solve as they learn about the concepts discussed in each chapter. A concentrated focus on careers in communication, highlighted in a two-page spread near the end of each chapter, brings home the relevance of communicationwithin the real worldand helps the reader learn more about how studying communication can help them throughout their lives. Additional emphasis on topics such as ethics, culture, gender, and technology can be found throughout thebook. "