Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000 with an operating profit of 6,151,000 which in turn resulted in a profit after tax of 4,122,000 .1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to...

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, FOM Hochschule fur Oekonomie & Management gemeinnutzige GmbH, Bremen fruher Fachhochschule, Sprache: Deutsch, Abstract: Seit Menschengedenken werden aus den unterschiedlichsten Anlassen Feste und Feierlichkeiten zelebriert. Menschen nutzen diese Geselligkeiten, um sich in der Gemeinschaft zusammenzufinden und fur eine Weile dem Alltag zu entkommen. Auch heutzutage kommt solch speziellen Ereignissen immer noch eine wichtige Bedeutung zu, nur mit dem...

Research Paper (undergraduate) from the year 2009 in the subject Organisation and Administration, grade: 1,5, language: English, abstract: 1.Introduction The 4th November 2008 was an important day for the US citizens and the entire world. This day proved for many that the American dream is still possible. For the first time in history an Afro-American candidate became President of the United States of America. Barrack Hussein Obama, a man with an uncommon background, has managed to win the election clearly with 365 electoral votes against his republican counterpart John McCain, who ended his...

Seminar paper from the year 2009 in the subject Politics - International Politics - Environmental Policy, grade: 1,5, Grenoble Ecole de Management, course: Business Ethics, language: English, abstract: For many years scientists alert that a climatic change is taking place which is significantly caused by the way human beings are treating their environment. The negative effects of this development had their origin in the end of the 19th respectively in the beginning of the 20th century when the industrialization in many western countries began. With the industrial progress over the last 100...

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC's and selling these directly to them Dell's company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started to market his business predominantly over the internet. With this...

Master's Thesis from the year 2010 in the subject African Studies, grade: 1,0, Grenoble Ecole de Management, course: International Business, language: English, abstract: In the present 21st century the global distribution of power among countries seems to be changing. While since World War I predominantly the United States of America have begun to gain worldwide importance especially politically and economically, it is currently experiencing a slow loss of power due to a number of reasons. One of such is the development in Asia towards economic liberalization and linked with it the rise of...

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,3, FOM Hochschule fur Oekonomie und Management gemeinnutzige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Der Gebildete ist derjenige, der " ... soviel Welt als moglich zu ergreifen, und so eng, als er nur kann, mit sich zu verbinden" (Humboldt) sucht. Gute 100 Jahre nach dem Zitat des bedeutendsten Bildungstheoretikers ist die Wissenschaft der Frage nach dem "Warum" von Bildung intensiv nachgegangen. Aufgrund der Tatsache, dass die deutsche Gesellschaft im Laufe...

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Hochschule Bremen, Sprache: Deutsch, Abstract: Diese Arbeit soll einen Einblick in das marketingpolitische Kommunikationsinstrument Eventmarketing geben. Infolge eines sich stetig verandernden Marktumfeldes schenken Firmen diesem verstarkt Beachtung und Vertrauen. In dem Zusammenhang gilt es zu klaren, welche Bedeutung das Eventmarketing allgemein als Live-Kommunikationsinstrument der Zukunft hat. Das Ziel ist, auf den folgenden Seiten zu erlautern, welche...