This work presents a vision-oriented methodology for the early stages of the design process. It is divided into two stages: a vision-based and a specification-based stage. The vision-based stage has focus on user experience and applies visions, rather than specifications, as guidelines in the early phases of the concept development. Essential to the methodology is a vision-based model with four levels of abstraction: the spiritual, the contextual, the principal and the material levels. The methodology also integrates the physical arrangement of space and the use of scenario play, storytelling...