This brief, incisive, and entertaining book discusses how to converse with customers in ways that create engaging relationships that will support many closed sales.

Conversations are the key to business success — in fact, they are the operating system of companies big and small. Not just any conversations, but powerful ones in which we: Inspire others to share their reality with us Invite them into our reality Discover the Bigger Reality between us Release organizational energy Increase employee engagement “The Juice approach is all about transformation: of team work, of thought processes, of focus, of clarity, of building shared vision and renewed mission energy. This is not just a must-read; it's a must-do. Now ” - NIGEL FISHER,...

Love at Work foments a revolution for workplaces of every description and in every industry: a revolution in which leaders understand that engaging people's hearts trumps engaging their minds. Wilson shows how leaders who love: believe in their people; pull out their highest good; serve their success; and challenge them to stress. When people's felt needs are met, says author Brady Wilson, they release the energy that triggers discretionary effort — 400% more effort, according to the Corporate Leadership Council. The principles in this cutting-edge book are sure to change the face...

"We have applied the concepts of this book to situations very real and very difficult with extremely positive results, improving our organization and making a better place to work and volunteer. "--Andrew Williams, CEO, Huron Perth Healthcare Alliance. French edition. 272 pp.