@text: By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement the 3rd edition of Media Today: An Introduction to Mass Communication, but it can also be used independently. Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and...

Combining classic studies of mass communication with contemporary research on media, technology, and culture, this book intends to help students make sense of the media environment.