Key Readings in Media Today: Mass Communication in Contexts

ISBN-13: 9780415992046 / Angielski / Twarda / 2008 / 496 str.

Turow Joseph

Opis

@text: By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement the 3rd edition of Media Today: An Introduction to Mass Communication, but it can also be used independently. Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on a companion website are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.

Spis treści

Introduction.  Part 1: Understanding the Nature of Mass Media  1. Mass Communication, Popular Taste and Organized Social Action P.F. Lazarsfeld and Robert K. Merton  2. The Definition of Media Literacy W. James Potter  3. Common Media for an Uncommon Nation Ben Bagdikian  4. Political Problem, Political Solutions Robert McChesney  5. Not Toasters: The Special Nature of Media Products C. Edwin Baker  6. Four puzzles from Cyberspace Lawrence Lessig  Part 2: The Print Media  7. Making News: Time and Typifications Gaye Tuchman  8. Convergence: News Production in a Digital Age Eric Klinenberg  9. Future Oriented: The Timing of Magazines in the Digital Age Brooke Erin Duffy  10. Sex, Lies, and Advertising Gloria Steinem  11. Is There a Text in This Advertising Campaign?: Literature, Marketing, and Harry Potter Philip Nel  12. Newspapers Rocken Espanol Mark Fitzgerald  Part 3: The Electronic Media  13: What Is News? Neil Postman and Steve Powers  14. Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project Katherine Sender  15. Deconstructing the Diversity Principle Philip M. Napoli  16. Radio and Modernity: Time, Place and "Communicative Capacity" David Hendy  17. Fallout: A Follow Up to "The Internet Debacle" Janis Ian  18. Promoting and Protecting the Industry Janet Wasko  19. Blockbuster Meets Superhero Comic, or Art House Meets Graphic Novel?: The Contradictory Relationship between Film and Comic Art Matthew P. McAllister, Ian Gordon and Mark Jancovich  Part 4: The Digital Media  20. The Long Tail Chris Anderson  21. Peer Production and Sharing Yochai Benkler  22. Your Brain on Video Games: Could They Actually Be Good for You? Steven Johnson  23. Sports Online: The Newest Player in Mediasport Michael Real  24. Quentin Tarantino’s Star Wars?: Digital Cinema, Media Convergence and Participatory Culture Henry Jenkins  25. Download This: YouTube Phenom Has a Big Secret Ethan Smith and Peter Lattman  Part 5: Advertising and Public Relations  26. The Work of Adcult James B. Twitchell  27. ‘Chaos Scenario': A Look at the Marketing Industry's Coming Disaster Bob Garfield  28. Rethinking Television in the Digital Age Joseph Turow  29. Philanthropy as Public Relations: A Critical Perspective on Cause Marketing Inger L. Stole  30. Media, War, and Propaganda: Strategies of Information Management during the 2003 Iraq War Deepa Kumar  31. The Public and its Problems: Some Notes for the New Millennium Stuart Ewen

O autorze

Brooke Erin Duffy is Assistant Professor in the Department of Advertising at Temple University.

Joseph Turow is Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the University of Pennsylvania's Annenberg School for Communication. Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Assn. A 2005 New York Times Magazine article referred to Professor Turow as "probably the reigning academic expert on media fragmentation." He has authored nine books, edited five books, and written more than 100 articles on mass media industries.