New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing ...
Offers a comprehensive guide to the most common emergency situations of our day, giving succinct, practical advice on how best to avoid them if possible, how to minimize loss and damage once they have occurred, and how best to recover sustainably. This title presents 101 cases that cover both natural and man-made disasters.
Offers a comprehensive guide to the most common emergency situations of our day, giving succinct, practical advice on how best to avoid them if possib...
Corporate Strategy for Dramatic Productivity Surge deals with the very basics of productivity and cost performance including abridgement of time, increase in speed, enhancement of capabilities, increase in sensitivity and precision, enhancement of efficiency and effectiveness, alteration of size, reduction of costs and increase in revenue, among others. This book consists of five parts Introduction, Case Studies of Super Effects in Management Functions, Case Studies of Global Scale Super Effects Realized, Case Studies of Super Effects in Marketing Domains, and Conclusion: The Road to...
Corporate Strategy for Dramatic Productivity Surge deals with the very basics of productivity and cost performance including abridgement of time, incr...
