Creative Marketing for New Product and New Business Development

ISBN-13: 9789812772183 / Angielski / Twarda / 2008 / 336 str.

Akira Ishikawa

Opis

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.