This book highlights what every company must know to successfully enter
and compete in the worlds fast-growing economy.
Welcome to The Cross Cultural Guide on How to do Business in China, Russia,
Spain and Columbia. These countries are rich in culture and this book is created
to look specifically at cultural dimensions and assist companies with the
cross-cultural aspects of doing business in such countries. As the culture
varies from region to region this guide uses a holistic approach. The author
addresses how each countrys culture is different from other cultures and
demonstrates different...