Cross Cultural Guide- How to do Business in China, Russia, Spain and Columbia

ISBN-13: 9783836416696 / Angielski / Miękka / 2007 / 112 str.

Hakime Isik

Opis

This book highlights what every company must know to successfully enterand compete in the worlds fast-growing economy.Welcome to The Cross Cultural Guide on How to do Business in China, Russia,Spain and Columbia. These countries are rich in culture and this book is createdto look specifically at cultural dimensions and assist companies with thecross-cultural aspects of doing business in such countries. As the culturevaries from region to region this guide uses a holistic approach. The authoraddresses how each countrys culture is different from other cultures anddemonstrates different situations to consider before doing business in thesecountries. This guide is an adventure divided into six major sections includingcultural dimensions, communication cross culturally, negotiation cross culturally,team work, selection of expatriates, and business ethics for eachcountry. Recommendations are made within each section. Everything is speltout step-by-step in succinct, at-a-glance fashion.This book will help multinational corporations and the managers who work inthem understand the implications of each countries business culture anddevelop strategies for effectively competing in this environment.If you are a businessperson whod like to do business with the Chinese/Russian/Spanish/Columbian successfully - this book should be at the top of your"must read" list.