Blog is one of latest forms of online communication, and present academic
studies are mainly on its role in education, politics and business. Few studies
are available on grassroots bloggers, still less is the research on the comparison
of blog contents in different cultures. This book reports some demographic
studies on 60 American and 60 Chinese bloggers randomly collected
from the immense blogosphere. Content analysis of posts shows that
American and Chinese bloggers mainly document daily lives in their blogs,
while serious topics such as sex, politics, and religion are not common....