Grassroots Blogging Practice in America and China- Studies on 60 American and 60 Chinese Bloggers

ISBN-13: 9783836417730 / Angielski / Miękka / 2007 / 136 str.

Feng Junli

Opis

Blog is one of latest forms of online communication, and present academicstudies are mainly on its role in education, politics and business. Few studiesare available on grassroots bloggers, still less is the research on the comparisonof blog contents in different cultures. This book reports some demographicstudies on 60 American and 60 Chinese bloggers randomly collectedfrom the immense blogosphere. Content analysis of posts shows thatAmerican and Chinese bloggers mainly document daily lives in their blogs,while serious topics such as sex, politics, and religion are not common. Thissuggests that the cultural variation may mot play a significant role indetermining the contents of blogs, but rather that individual bloggingpractice is in some sense an international genre. The author also finds thatthere is a positive relationship between posts and comments, as well as blogrollsand comments. This book is addressed to researchers and students whoare intrested in online communication.