Shorter product life cycles, high product flop rates and an increasing heterogeneity
of consumer needs have recently put considerable pressure on the innovation
activities of manufacturers. The collaboration with users in open innovation
processes has been promoted as a powerful approach for companies
to succeed in todays competitive environment. However, little is
known about what drives these user innovators to contribute their time and
effort to the creation of new products. Yet, a deep understanding of the
motivation of user innovators represents an important first step for
manufacturers...

Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Europa-Universitat Viadrina Frankfurt (Oder) (Kulturwissenschaftliche Fakultat), Veranstaltung: Kulturmanagement - Seminar Geld fur Kultur, 11 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: Sehr dichte Arbeit - einzeiliger Zeilenabstand., Abstract: Wie kann Bildung in Zukunft finanziert werden? Aus ihrer verfassungsmassigen Verpflichtung, Bildung in unserer zivilisierten Gesellschaft zu erhalten und zu fordern, werden sich Bund und Lander kaum...

Research Paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, 25 entries in the bibliography, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due...

Research Paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, Harvard University (Harvard Business School), course: Psychology of Strategic Leadership, language: English, abstract: 1. Introduction Much has been written on which types of people have more influence, are more successful negotiators and the techniques related to persuasion. However, this assumes that most people have the ability to enter a situation and accurately judge their audiences and respond accordingly to cues and effectively use numerous appropriate persuasion...