Gavin C. Reid Lowell R. Jacobsen Margo E. Anderson
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0:...
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy...
