Profiles in Small Business : A Competitive Strategy Approach

ISBN-13: 9780415098281 / Angielski / Twarda / 1993 / 226 str.

Gavin C. Reid; Lowell R. Jacobsen; Margo E. Anderson

Opis

A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: 45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn."

Spis treści

List of figures and tables, Preface, Part I Introduction, Part II Case profiles, Part III Comparative analysis, Part IV Conclusion, Index 208

O autorze

Margo Anderson, Lowell R. Jacobsen, Gavin Reid