The second edition of this work rapidly established itself as a textbook for universities and colleges. This new edition brings it further up to date and places the achievements and failures of President Mubarak in context. The new material includes an examination of Egypt's role in the Gulf Crisis. The book is divided by topic and areas covered include: the political ideologies of Presidents Nasser and Sadat; the economic problems facing the nation; the role of Islam in politics and in society; Egyptian culture and literature.

This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports Marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of specialised Sports Public Relations and Sport Communication degrees. Public relations and communication strategies is one area where sport marketing is underdeveloped, generic marketing literature misses the nuances and special features of sport as they are not given sufficient focus. This book fills a...