Leadership is separate from, but integral to, management; and library directors today and for the foreseeable future can be expected to play an institutional role as they lead the library to contribute towards the mission of their college and university. Similarly, new courses in library leadership now accompany more traditional ones on managing organizations and information resources. However, much of the literature on LIS leadership represents a distilled application of principles and practices borrowed from other disciplines, with few reports of research from the library field....
Leadership is separate from, but integral to, management; and library directors today and for the foreseeable future can be expected to play an ins...
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
Emphasis on creativity and...
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and mar...
