Marketing the Best Deal in Town: Your Library

ISBN-13: 9781843343059 / Angielski / Miękka / 2008 / 218 str.

Nancy Rossiter

Opis

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

• Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
• Emphasis on creativity and innovation
• Practical advice from practitioners on what works and what does not

Recenzje

.a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library

Spis treści

Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.