Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheal J. Kelly have organized this book around the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.
Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to des...