Cases in Alliance Management: Building Successful Alliances

ISBN-13: 9781412940290 / Angielski / Miękka / 2006 / 336 str.

Jean-Louis Schaan; Micheal J. Kelly

Opis

Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheal J. Kelly have organized this book around the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.