The Gale Encyclopedia of Public Health is an authoritative source on public health issues. Topics focus on health crises affecting the public at large, ranging from epidemic (local) and pandemic (widespread) diseases (H1N1, Malaria, food-borne illnesses, West Nile etc.); chronic conditions such as famine, malnutrition, cancer and diabetes; and social issues such as sexual abuse, obesity, bullying and new substance abuse issues, plus much more. Entries describe the origin and spread of the issue, public and government reaction and response, and treatments and preventive measures. Entries are...

The Gale Business Insights Handbook Of Global Business Law examines the questions What are the differences between private and public international law? What are fair trade practices? and What are some of the risks of managing a multinational business? Entries examine such topics as: current information on international trade laws; importing and exporting abroad; trade balance and what that means for the global economy; international shipping and customs; trade barriers; doing business in a foreign country; and more.

The Gale Business Insights Handbook Of Investment Research examines the question How does one go about finding a good investment? from various angles and what external contributing factors can impact those investments. Entries examine such topics as identifying the major economic indicators and how they influence investment decisions; laws governing investments both domestically in the United States and globally; how to read a financial statement; and how to locate information on a company's market share; among others.

The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more....

The Gale Business Insights Handbook Of Cultural Transformation examines the questions What is organization culture? What or who are change agents? and What are some strategies for orchestrating successful transformations? Entries examine such topics as: mission/vision/values/culture: defining who you are; objectively understanding your corporate culture; leadership roles in a changing culture; guiding employees through change; strategies for transforming negative work cultures; and more.

The Gale Business Insights Handbook Of Innovation Management examines the questions What is innovation management? What are the contributing factors that either favor or discourage innovation? How can it be used in my business? Entries examine such topics as: brainstorming; product lifecycle management; portfolio management and optimization; models of innovation; diffusion of innovation; measuring innovation; systems for innovation within a corporation; strategies for innovation management; and more.

The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business? This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.

American Eras: Primary Sources is a fascinating, student-friendly reference that's patterned after the Gale's award-winning American Decades: Primary Sources series. Like its predecessor, each volume of American Eras: Primary Sources offers full or excerpted primary sources representing a diversity of views that provide insight into the seminal issues, themes, movements, and events from each era. Also included are concise contextual information, notes about the author, further resources, and full color photos and illustrations. The following eras are covered: Early American Civilization,...