Gale Business Insights Handbooks of Innovation Management

ISBN-13: 9781414499307 / Angielski / Miękka / 2013 / 348 str.

Gale Editor

Opis

The Gale Business Insights Handbook Of Innovation Management examines the questions What is innovation management? What are the contributing factors that either favor or discourage innovation? How can it be used in my business? Entries examine such topics as: brainstorming; product lifecycle management; portfolio management and optimization; models of innovation; diffusion of innovation; measuring innovation; systems for innovation within a corporation; strategies for innovation management; and more.