China has emerged as the fastest growing outbound tourism market in the world. Tour groups from China are fast becoming a normal sight at all the worlds major tourism destinations. This fascinating book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of travellers with respect to their origin and characteristics. br The book investigates the growing involvement of international tour operators, and the implications of such growth for tourism products and services and for the study of tourism. Wolfgang...

China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package...