China's Outbound Tourism

ISBN-13: 9780415365369 / Angielski / Twarda / 2006 / 300 str.

Wolfgang Georg Arlt

Opis

China has emerged as the fastest growing outbound tourism market in the world. Tour groups from China are fast becoming a normal sight at all the worlds major tourism destinations. This fascinating book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of travellers with respect to their origin and characteristics. br The book investigates the growing involvement of international tour operators, and the implications of such growth for tourism products and services and for the study of tourism. Wolfgang Arlt skillfully explains the workings of the fundamental Approved Destination Status procedures whilst experts on key destinations offer their first hand experiences of Chinese outbound tourism.

Spis treści

Introduction  1. Framework of China’s Outbound Tourism  2. Economic and Social Development of the People’s Republic of China  3. Government Policies and Development of Demand in Chinese Tourism  4. Facts and Figures of China’s Outbound Tourism  5. Behaviour and Characteristics of Chinese Travellers  6. Destinations of China’s Outbound Tourism  7. Consequences for the Product Innovation and Marketing of Destinations for the Chinese Market  8. Consequences for Tourism Sciences  9. Outlook: The Future of China’s Outbound Tourism

O autorze

Wolfgang Arlt