THE RECOLLECTIONS OF SKINNER OF SKINNER'S HORSE INDIA'S MOST FAMOUS CAVALRYMAN RECOUNTS HIS CAREER. James Skinner had a colourful career. He began his military exploits as a mercenary for Indian princes and became a legend as the leader of the 'Yellow Boys' - his renowned irregular cavalry. In the early years of the British domination of the sub-continent Skinner at some time fought almost every martial race India had to offer. These adventures (originally written in Persian) are clear and directly recounted and are supported by text by J. Baily Fraser who gives context to Skinners world.

This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports Marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of specialised Sports Public Relations and Sport Communication degrees. Public relations and communication strategies is one area where sport marketing is underdeveloped, generic marketing literature misses the nuances and special features of sport as they are not given sufficient focus. This book fills a...

What makes a sport enterprise successful? How can managers working in sport improve organizational effectiveness through strategic behaviour management? This comprehensive and accessible textbook addresses these important questions and examines the theories that underpin organizational analysis in sport. Helping both students and practitioners to understand the different types of behaviour that occur within a sports enterprise, it also demonstrates how to develop ways of managing behaviour more effectively for the benefit of all stakeholders.

The book explores behaviour on...

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry.