This book comprises the analytics process and ways of developing analytics capabilities in organizations. Organizations require, for the application of analytics, a guide in order to use proper data to generate adequate actions. It concentrates on presenting the organization of the analytics process for using human, data and technological resources in the search to improve the problem solving and decision making processes. The book describes the experience of the authors dealing with an avalanche of data and the steps followed to provide value to organizations.

This book is about the application of analytics knowledge processes to organizations in Latin American and emerging economies. The selected cases illustrate all the steps in the analytics knowledge process from barriers to solutions related to strategic and tactic actions. This book seeks to explain that analytics is not only for big and mature companies and markets but also for organizations of any size and for developing markets. The selected cases from Latin America and emerging economies are from several economic sectors to examine the varied issues that these sectors face. At the same...