ISBN-13: 9781032476742 / Angielski / Miękka / 2023 / 284 str.
ISBN-13: 9781032476742 / Angielski / Miękka / 2023 / 284 str.
This book is about the application of analytics processes to organizations in Latin American and emerging economies. The selected cases illustrate the steps in the analytics knowledge process, including strategic and tactical actions. The book demonstrates that analytics is for organizations of any size and for developing markets.
This book focuses on understanding the analytics knowledge management process and its comprehensive application to various socioeconomic sectors. Using cases from Latin America and other emerging economies, it examines analytics knowledge applications where a solution has been achieved. Written for business students and professionals as well as researchers, the book is filled with practical insight into applying concepts and implementing processes and solutions.
The eleven case studies presented in the book incorporate the whole analytics process and are useful reference examples for applying the analytics process for SME organizations in both developing and developed economies. The cases also identify multiple tacit factors to deal with during the implementation of analytics knowledge management processes. These factors, which include data cleaning, data gathering, and interpretation of results, are not always easily identified by analytics practitioners.
This book promotes the understanding of analytics methods and techniques. It guides readers through numerous techniques and methods available to analytics practitioners by explaining the strengths and weaknesses of these methods and techniques.