Asia is one of the most dynamic regions in the world, but with local business condition changing fast since the 1997 crisis, the strategies and roles of multinationals in the region have also had to evolve rapidly.
This book presents new core concepts related to the management of relationships in Asia by adopting an international business perspective and following a coherent theme around intra- and inter-organizational relationships, institutional relationships and relationships with stakeholders. In order to survive and maximize profitability in the region, it has become necessary for...