Multinationals and Asia : Organizational and Institutional Relationships

ISBN-13: 9780415343237 / Angielski / Twarda / 2005 / 224 str.

Axele Giroud; Alex Mohr; Deli Yang

Opis

Asia is one of the most dynamic regions in the world, but with local business condition changing fast since the 1997 crisis, the strategies and roles of multinationals in the region have also had to evolve rapidly.
This book presents new core concepts related to the management of relationships in Asia by adopting an international business perspective and following a coherent theme around intra- and inter-organizational relationships, institutional relationships and relationships with stakeholders. In order to survive and maximize profitability in the region, it has become necessary for MNEs to establish new relationships with local organizations and institutions as well as change their approach to managing existing relations. To guide readers through this highly relevant and intricate phenomenon, "Multinationals" "and Asia "adopts a dynamic approach, focusing on MNEs themselves and the strategic challenges they face through the development and management of internal relationships in various complex Asian environments. A series of chapters discusses core concepts of cooperative arrangements and management of internal networks. Relationships between MNEs, international and national institutions and other stakeholders are also addressed, with focus on careful selected themes such as innovation, intellectual property rights, labor relations and governance mechanisms.
This edition is an essential reader for top management leaders, senior economic analysts, policy makers, academic scholars and international business students interested in contemporary Asia.

Recenzje

"Different perspectives and approaches characterize the 11 papers in this collection, which investigate the organizational and institutional relationships that multinational enterprises (MNEs) have to manage in Asia. The editors have structured the material so that it moves from examination of micro-level relationships between MNEs and local organizations to meso- and macro-level relationships between MNEs and Asian institutions. Among the relationships discussed are inter-firm cooperation in German-Chinese joint ventures, the internationalization process of advertising agencies, inter-temporal relationships between foreign firms and local suppliers, MNEs and China’s intellectual property system, business and government policies in Southeast Asia, German MNEs and societal stakeholders, and MNEs and Japan’s labor market." --Reference & Research Book News

Spis treści

Introduction  1. Role of Inter-Partner Adjustment for the Performance of German-Chinese Joint Ventures Alex Mohr  2. International Expansion of Multinational Enterprises in China: A Stages of Growth Approach Fanny S.L. Cheung, Hafiz Mirza and Wing-Fai Leung  3. Multinationals' Regional Value Chains in Southeast Asia Axèle Giroud  4. Multinationals and their Relationships with Local Suppliers: Effects on Local Suppliers' Development Path in the Malaysian Electrical and Electronics Industry Chie Iguchi and John Cantwell  5. Innovation in China: How does this affect Business Environment and Multinationals' Business Relationships Potential Guangya Xie and Liqin Ren  6. Trust or Law? China's Accession to the World Trade Organization and its effects on Chinese-Foreign Joint Ventures Harald Dolles  7. Current Intellectual Property System: What does it mean for Multinationals? Deli Yang and Peter Clarke  8 . Institutional Transformations and Influences in East Asian Businesses Fred Robins  9. Public Institutions and Relationships with Multinational Corporations' Location Decisions Jean-Louis Mucchielli, Céline Azémar and Rodolphe Desbordes  10. How Multinational Corporations Deal with their Socio-Political Stakeholders: An Empirical Study in Asia, Europe and the U.S. Dirk Holtbrügge and Nicola Berg  11. Globalization and 'Flexible' Labour in Japan: Consequences for Multinationals Operating in Japan Harukiyo Hasegawa