What Makes this Book Unique? No crystal ball is required to safely predict, that in the future even more than in the past mastered innovativeness will be a primary criterion distinguishing s- cessful from unsuccessful companies. At the latest since Michael Porter s study on the competitiveness of nations, the same criterion holds even for the evaluation of entire countries and national economies. Despite the innumerable number of p- lications and recommendations on innovation, competitive innovativeness is still a rare competency. The latest publication of UNICE the European Industry -...
What Makes this Book Unique? No crystal ball is required to safely predict, that in the future even more than in the past mastered innovativeness will...