Readers will find information on every aspect of political campaigning in America, including:
- The evolution of political campaigns;
- The political and regulatory environment of campaigning, including suffrage and ballot access;
- The importance of the voters and what influences the vote;
- The key players in the campaign organization, including the candidate and various managers;
- Other players who interact with the campaign, including the media and political parties;
- Key strategies and tactics, such as polling and campaign financing;
- Specific types of...