Guide to Political Campaigns in America

ISBN-13: 9781568028767 / Angielski / Twarda / 2005 / 475 str.

Paul Herrnson; Colton Campbell; Marni Ezra

Opis

Readers will find information on every aspect of political campaigning in America, including:
- The evolution of political campaigns;
- The political and regulatory environment of campaigning, including suffrage and ballot access;
- The importance of the voters and what influences the vote;
- The key players in the campaign organization, including the candidate and various managers;
- Other players who interact with the campaign, including the media and political parties;
- Key strategies and tactics, such as polling and campaign financing;
- Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda;
- Campaign and election reform.