Make the most of your ability to teach business-to-business marketing Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining...
Make the most of your ability to teach business-to-business marketing Fundamentals of Business Marketing Education: A Guide for University-Level...
