This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying t...
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying t...
This volume brings together research from different traditions which maps the vast territory of language and communication in the public sphere from a variety of angles, including (critical) discourse analysis, genre theory and media studies. The book is divided into the three broad fields of business, politics and media, ensuring the interdisciplinary nature of the volume. Every contribution provides the state of the art of the respective field as well as most relevant theoretical frameworks, a discussion of methodologies and some empirical examples. The book addresses students and...
This volume brings together research from different traditions which maps the vast territory of language and communication in the public sphere fro...
