Das Ingenieurwissen jetzt auch in Einzelbanden verfugbar. Okonomisch-rechtliche Grundlagen enthalt die fur Ingenieure und Naturwissenschaftler wesentlichen Grundlagen in kompakter Form zum Nachschlagen bereit."
Das Ingenieurwissen jetzt auch in Einzelbanden verfugbar. Okonomisch-rechtliche Grundlagen enthalt die fur Ingenieure und Naturwissenschaftler wese...
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in o...
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the...
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the manage...
� This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
� This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business market...
